[Job opening] Marketing Director at GLORIA HOTEL GROUP (華泰大飯店集團)

posted Mar 2, 2014, 10:24 PM by ER Marketing   [ updated Mar 2, 2014, 10:34 PM ]

Title: Marketing Director

Reports To: General Manager    

Supervises: Marketing Managers (2)

 

Overview:

 

The Marketing Director shall be responsible for development and execution of all marketing programs of the Center in accordance with Company objectives. May include direct sales efforts in order to generate revenue through events, sponsorships, and other promotional categories. The Marketing Director shall collaborate with the Center team to achieve operational goals as applicable.

 

Responsibilities shall include:

 

  • Collaborate with Corporate Marketing and Center team to develop a long-term vision and maintain a competitive advantage in the market
  • Lead the development and execution of Center’s Grand Opening Marketing Plan and ongoing Annual Marketing Plan 
  • Responsible for financial oversight of Center’s Annual Marketing Budget and reforecast (as necessary) and for coordination of annual budget process
  • Responsible for execution of all Marketing Plan programs/elements including Advertising, Public Relations, Sales & Events, Coupon Book Program, VIP Shopper Club Program, Onsite Marketing, Online Marketing, Mobile Marketing, Travel & Tourism Outreach, etc.
  • Maximize “other” income through the execution of appropriate income-generating events, promotions, and activities.  Drive the effort for obtaining local sponsorships for Center programs and events.
  • Responsible for establishing effective business relationships with retailers on a local level to maximize the sales productivity and the success of events at the Center
  • Coordinate research activity for Center (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of Center’s Marketing Plans.
  • Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.

 

The ideal candidate should possess the following skills and characteristics:

 

  • University degree in Business, Marketing, Hospitality or related field
  • 10-12 years of work experience in marketing, shopping center management or retail brand management
  • Ability to work in a multi-cultural, bilingual work environment
  • Fluency in Mandarin and English
  • Proficiency in Word, Excel, PowerPoint. Photoshop and Illustrator a plus.
  • Knowledge of international and domestic fashion brands
  • Excellent communication skills and professional demeanor

If you are interested in this posission, please contact: Alex Tang, alextang@ghg.com.tw

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